Task 1 - Audience research
Django
Psychographics:
The study and classification of
people according to their attitudes aspirations, and other psychological
criteria, especially in market research. Psychographics’ are kind of like
demographics.
Psychographic information might be
your buyer’s habits, hobbies, spending habits and values. Demographic explain
“who” your buyer is, while psychographics “why” they buy
The category working class for Django
would be between semi-working class & lower middle class because the
audience would be people in college, based in east London, living off the parent’s
money, may have a part time job which makes them in the semi-working class.
Geodemographic (Linked to
location)
Geodemographic is the study of the
population and its characteristics, divided according to regions on a
geographical basis. This involves application of clustering techniques to group
statistically neighborhood and areas.
Age
We watched Django for our Unit 6,
during watching this Gory movie there were many gory violence scenes.
Acknowledging that fact, the age minimum would have to be 18+, anywhere from
about 18 – 50 years.
The PG rating for the film is 18+
Target audience
Focus groups – This is
where a group of people are brought together to talk about something such as a
new brand logo, or a website redesign or a new layout for a magazine or
newspaper. Their responses will be recorded and then the information will be
used to help the design process.
We conducted a focus group to aid our
research in the movie Django. The responses were very beneficial which helped
us because we gathered relevant data.
Deadpool
Psychographics
Psychographics is the study and
classification of people according to their attitudes aspirations, and other
psychological criteria, especially in market research. For Deadpool, I would
say the target audience are most likely to be C1-C2 which is lower middle class
– skilled working class. This is because the audience might be skilled manual
workers, people in college might be working part time in a field that they
don’t see themselves working full time in 10 years’ time, for example they are
classed skilled manual workers because they might have a part time job in
retail. The rest of the audience might
be C1 which is lower middle class. This means they are supervisory or clerical,
junior managerial, administrative or professional.
Geodemographic
Geodemographic is the study of the
population and its characteristics, divided according to regions on a
geographical basis. This involves application of clustering techniques to group
statistically neighborhood and areas.
Age
Dead pool has been aged certified 15
in the UK. The target audience for this movie would be both males and females
based around the world, aged 15 – 24 years old, in full time education, may
have a part time job, their favourite hobbies include watching movies (especially
action and adventure ones) and last but not least, a big fan of marvel movies.
