Task 1 - Audience Research

Task 1 - Audience research

Django

Psychographics:

The study and classification of people according to their attitudes aspirations, and other psychological criteria, especially in market research. Psychographics’ are kind of like demographics.

Psychographic information might be your buyer’s habits, hobbies, spending habits and values. Demographic explain “who” your buyer is, while psychographics “why” they buy

The category working class for Django would be between semi-working class & lower middle class because the audience would be people in college, based in east London, living off the parent’s money, may have a part time job which makes them in the semi-working class.

Geodemographic (Linked to location)

Geodemographic is the study of the population and its characteristics, divided according to regions on a geographical basis. This involves application of clustering techniques to group statistically neighborhood and areas.

Age

We watched Django for our Unit 6, during watching this Gory movie there were many gory violence scenes. Acknowledging that fact, the age minimum would have to be 18+, anywhere from about 18 – 50 years.

The PG rating for the film is 18+

Target audience

Focus groups – This is where a group of people are brought together to talk about something such as a new brand logo, or a website redesign or a new layout for a magazine or newspaper. Their responses will be recorded and then the information will be used to help the design process.

We conducted a focus group to aid our research in the movie Django. The responses were very beneficial which helped us because we gathered relevant data.

Deadpool

Psychographics

Psychographics is the study and classification of people according to their attitudes aspirations, and other psychological criteria, especially in market research. For Deadpool, I would say the target audience are most likely to be C1-C2 which is lower middle class – skilled working class. This is because the audience might be skilled manual workers, people in college might be working part time in a field that they don’t see themselves working full time in 10 years’ time, for example they are classed skilled manual workers because they might have a part time job in retail.  The rest of the audience might be C1 which is lower middle class. This means they are supervisory or clerical, junior managerial, administrative or professional.

Geodemographic

Geodemographic is the study of the population and its characteristics, divided according to regions on a geographical basis. This involves application of clustering techniques to group statistically neighborhood and areas.

Age

Dead pool has been aged certified 15 in the UK. The target audience for this movie would be both males and females based around the world, aged 15 – 24 years old, in full time education, may have a part time job, their favourite hobbies include watching movies (especially action and adventure ones) and last but not least, a big fan of marvel movies.