Task 1

Django

 

Psychographics - The study and classification of people according to their attitudes aspirations, and other psychological criteria, especially in market research. Psychographics’ are kind of like demographics.

Psychographic information might be your buyer’s habits, hobbies, spending habits and values. Demographic explain “who” your buyer is, while psychographics “why” they buy

 

The category working class for Django would be between semi-working class & lower middle class because the audience would be people in college, based in east London, living off the parent’s money, may have a part time job which makes them in the semi-working class.

 

 

Geodemographic (Linked to location) - Geodemographic is the study of the population and its characteristics, divided according to regions on a geographical basis. This involves application of clustering techniques to group statistically neighborhood and areas.

 

 

Age - We watched Django for our Unit 6, during watching this Gory movie there were many gory violence scenes. Acknowledging that fact, the age minimum would have to be 18+, anywhere from about 18 – 50 years.

 

The PG rating for the film is 18+

 

Target audience - Focus groups – This is where a group of people are brought together to talk about something such as a new brand logo, or a website redesign or a new layout for a magazine or newspaper. Their responses will be recorded and then the information will be used to help the design process.

 

We conducted a focus group to aid our research in the movie Django. The responses were very beneficial which helped us because we gathered relevant data.

 

Audience Theory - Audience Theory is what the audience thoughts are. there are three different types of audience theory which are the effects model or the hypodermic model, the uses and gratification model and last but not least, reception theory. For Django I would say hypodermic because of the scenes in it.

 

The hypodermic needle model is a theory about audiences. The idea is that media messages are directly received and accepted by the audience.  The hypodermic needle theory implied that mass media had a direct, immediate and powerful effect on its audience.

Uses and Gratifications Theory tries to explain why people consume different types of media and what they get from it.

It looks at how an audience will spend time and energy finding media which will meet their needs.

Reception theory looks at how audiences receive and interpret the media they consume. Stuart Hall has developed this idea for media and communication studies.

The theory has two parts. The first is concerned with encoding and decoding.

 

 

Effects Debates - There are lots of debates about what effect media consumption has on its audience.

Some people argue that excessive consumption of certain types of media, violent films and video games for example, lead to people becoming more violent.

The Culmination Theory suggests that while exposure to a single violent film or game is unlikely to cause someone to become violent overnight but, long term, repeated exposure to violence is likely to desensitise people to violence, both in media and in real life.

The Hypodermic Needle model suggests that people will act based on what they have been told or shown. So, if people are exposed to violence, they will be violent. 

 

 

Effects of Exposure to explicit sexual or violent content - in Django there was lots of exposure to explicit sexual and violent content throughout the whole movie. These sexual and violent content had a huge on impact on the audience viewer’s thoughts of racism in the past.

 

 

Effects of advertising - Advertising is perhaps the type of media most targeted at getting the preferred reading from the people that view it. Adverts can have such an impact on their audience, there are lots of rules about what can and can’t be shown and said on an advert. There were a few effects of advertising when it came to Django, this is because promoting a movie that has such cruel and gory scenes that no one should ever have to watch or experience could give out the wrong message. People might think that Quentin Tarantino is promoting and paying lots of money to advertise Django on many different platforms because he is a racist, which he isn’t. So when they were promoting and advertise Django they had to be very very careful in how they do so.

 

Health Concerns - When talking about Django, a few health concerns occurred such as racism, prejudice and a few other ones.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Dead pool

 

Psychographics - Psychographics is the study and classification of people according to their attitudes aspirations, and other psychological criteria, especially in market research. For Deadpool, I would say the target audience are most likely to be C1-C2 which is lower middle class – skilled working class. This is because the audience might be skilled manual workers, people in college might be working part time in a field that they don’t see themselves working full time in 10 years’ time, for example they are classed skilled manual workers because they might have a part time job in retail.  The rest of the audience might be C1 which is lower middle class. This means they are supervisory or clerical, junior managerial, administrative or professional.

 

Geodemographic - Geodemographic is the study of the population and its characteristics, divided according to regions on a geographical basis. This involves application of clustering techniques to group statistically neighborhood and areas.

 

Age - Dead pool has been aged certified 15 in the UK. The target audience for this movie would be both males and females based around the world, aged 15 – 24 years old, in full time education, may have a part time job, their favourite hobbies include watching movies (especially action and adventure ones) and last but not least, a big fan of marvel movies.

 

 

Audience Theory – Audience Theory is what the audience thoughts are. There are three different types of audience theory which are the effects model or the hypodermic model, the uses and gratification model and last but not least, reception theory. For dead pool, would say hypodermic because of the scenes in it. For dead pool I would say it is reception theory.

 

Effects of Exposure to explicit sexual or violent content – In deadpool there wasn’t so much violence and gory scene like there was in Django so the audience wouldn’t be affected like they would in Django.  Effects of advertising – With dead pool there wouldn’t be any effects of advertising because it’s a children/young adult movie so there wont be any bad things to say about it whilst advertising.

Health Concerns  So in other words deadpool isn’t as gory as gory, nor there aren’t any sex scenes or racist parts in deadpool.