The content
for this website is a children’s entertainment website, the colour consists of
many different colours such as black, white, green, red, purple, orange,
turquoise and blue. The fonts are very basic and simple, the heading and the
tab fonts are all the same which Calibri, and size 10/11pts. The heading is a
bigger font size than everything which is obvious because it is the heading and
needs to be the biggest so that it is eye catching and appealing.
The
construction content of the website is very laid out well, the layout is quite
simple and easy to navigate and map around. It got the heading tabs starting
with sign in, following the other news website links such as Newsround, CBBC
player, CBBC on TV. Then it has the search bar on the top right hand corner.
Below all of
these it has to main 7 categories starting with Shows, Games, Quizzes, Watch,
Join in, Topics and Newsround. Furthermore it has a big central image with a
headline, then below this there are multiple other images with other sub headlines
This CBBC websites has many codes and conventions such as linguistic, visual, symbolic,
genre and target audience.
Linguistic means the
way the language is written for its purpose/audience. Furthermore, the mode of
address which is the way the media talks to its audience. The four types of
modes are 1st person, 3rd person, formal and informal and last but
not least, colloquial. In this case the language on CBBC’s website is informal
and colloquial because of their target audience, their target audience are
children which means therefor they cannot talk in formal as they most probably
understand it. The actual BBC news brand is formal because it is a news brand website therefor
they have to be formal. If they are informal they will lose a lot of their
audience as readers want reliable formal sources. Some of the headings are written in first
person, second person and third person. This makes the website’s content very
reliable and professional.
Most
children nowadays understand informal and colloquial language as it easier to
interpret and understand. You can tell the language is informal for example
there was a text saying “Do u have what it takes to beat them?”.
CBBC’s visual consists of the page’s layout, images and colours.
This website layout is similar to any other website, it
has the brands logo in the top left corner “BBC”. Then alongside the brand’s
name it has drop down categories in two rows. Then beneath that they have 8
pictures with captions besides them, I believe the reason as to why this
particular website has many images is because children love lots of pictures
and little writing as this entertains them. They wouldn’t want to read a
website with juts lots of text and minimal pictures. The images keep them
entertained and engaged. The colour scheme is basic yet interactive and fun.
The colour consists of green, pink, blue, orange and black.
The way in which this website is symbolized, is in a
positive children’s manner. The use of content and use of colours suggest this.
For example, the bright green red and pink colours are used which suggest
happiness and children like these colours. Therefor the younger audience would
appeal to this website more than they would to any other website. The use of
colours is a good touch to the website because it is very eye appealing and
connects to the younger audience at the same time.
The genre
for this website is entertainment, this is because the audience would visit the
website when they are bored and want to entertain themselves with entertainment
such as kids cartoon programmes. As well as the website being entertainment, it
could also be educational because there are a few programmes which teach things
so the audience could learn from.
Questionnaire:
- What is your age?
- Gender?
- Occupation?
- Have you ever visited this website before? If yes why?
- What were your first impressions of the website? Please comment
- How easy was it to navigate around the website? Very easy, easy, not so easy, hard
- What features stood out on the website and why?
- What did you think of the layout and house style (including colours and font) and how useful was this?
- What did you think of the written text (narrative) on the website? For example, “Will piper spill the beans in the next step?”
- Who would you recommend the website to? Children/Parents/Occupations/Friends
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