Call of Duty:
(3 Minute Vlog)
Audience theory;
Audience theory are 3 different types
of theory which are the hypodermic model, the uses and gratification model and
last but not least, the reception theory. Some people could say Call of Duty
uses the gratification model because people play it for a certain reason and
not necessarily for the actual violence. The reasons they might play call of
duty vary such as playing this game for releasing stress, gaining some sort of
pleasure from it, to kill time, to keep a high level status etc, there are many
reasons why people may play call of duty.
Also, some people could also say Call
of duty uses the hypodermic needle model. The Hypodermic Needle model suggests that
people will act based on what they have been told or shown. So, if people are
exposed to violence, they will be violent.
Furthermore they could
say they’re injecting lots of influence to the persons head, leading them to
actually be actual violent in real life. The fact they promote all this
violence in adverts and on TV could lead people into buying the game and then
lead to be actual violent in real life.
Passive or active consumption
Active
consumption is when the audience will engage and discuss
media messages that comes across to them and sometimes question media messages
through life experiences. Passive consumption is when the audience doesn’t
engage or question the media message but just accepts the message. So some
people may not want to question the violence in the call of duty game but just
accept it. I believe there or many passive consumption users, many people play
shooting games such as call of duty but do not necessarily agree with the
violence.
Responses
Negotiated - Negotiated responses is where the audience
put their opinions and values towards the film or anything else. The audience
will have a negotiation with themselves to allow them to accept the way in
which the product or text is presented. Sometimes you may agree with some parts of the game
and disagree with others.
Participatory - Participatory is a response is when the
audience interacts and participates with the media they are looking at. An
example of this is people are encouraged to comment from home and online on TV
programs, News stories, Films and more. Social media had encouraged people to get more involved with media, such as
using twitter and Facebook to comment on things such as blogs and comment
sections.
Oppositional- An oppositional response is when a person
isn’t in the target audience will completely disagree
with the product or message.
So for example a 30
year old may disagree with the game Call of Duty because they are not the
target audience, therefor it wouldn’t appeal to them and interest them in
anyway.
Preferred - Preferred means the specific
meaning to an image is
used widely in advertising. Some would say call of duty is widely
advertised which is a bad decision. It is all over the TV always being
advertised and always being shown on YouTube on adverts before the video
starts.
Effect debate
Effects Debates - There
are lots of debates about what effect media consumption has on its audience.
Some people argue that excessive consumption of certain types of media, violent
films and video games for example, lead to people becoming more violent. The
Culmination Theory suggests that while exposure to a single violent film or
game is unlikely to cause someone to become violent overnight but, long term,
repeated exposure to violence is likely to desensitise people to violence, both
in media and in real life. In other words just from playing call of duty for a
short term time will not make them violent, whereas if that individual were to
play it over a long term time it could potentially make them violent and put
them in the wrong time.
Effects of Exposure to explicit
sexual or violent content - Call of duty doesn’t have any sexual content in it
whatsoever so therefor it wouldn’t have an impact on the audience other than
the violent content impact. There are a lot of gory and bloody scenes in this
game, especially the campaign missions. This could be really shocking and
impact the younger audiences. Often, when young children see something on the
TV they often believe it is true or alright to do, so if they are playing a
shooting game where they kill and shoot lots of people, they could end up
believing that is ok to do and put them in the wrong path. That is why most
call of duty’s have a minimum age of 16.
Effects of advertising - Advertising
is perhaps the type of media most targeted at getting the preferred reading
from the people that view it. Adverts can have such an impact on their
audience, there are lots of rules about what can and can’t be shown and said on
an advert. There were quite a lot of issues some people may have experienced
when watching these gory adverts, one of them being they do not want their
child/children playing these violent games. The fact that they are actually
promoting a shooting game which involves killing of other people is giving out
the wrong message. Some might say that they are actually promoting that
shooting and killing is alright to do. Whereas others are alright with it and
accept the fact that it just a game and nothing further than that.
Health Concerns – in Call of duty, there were not so
many health concerns, other than the fact it involves shooting and killing
which could then influence young children that it is alright to shoot and kill.
Call of Duty
– Questionnaire
Are you male
or female?
How old are
you?
Occupation?
Do you play
Call of duty or have family that do?
Do you think
the age limit is good? If not, what would you change the age limit to?
What were
your first impressions of playing/watching the game ‘Call of Duty’?
How do you
feel about the amount of violence and that etc?
If you had
the power to change the amount of violence in the game play, would you and why?
Who would
you recommend this game to?
Analysis
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