Django
Psychographics - The study and classification of people according to their
attitudes aspirations, and other psychological criteria, especially in market
research. Psychographics’ are kind of like demographics.
Psychographic information might be
your buyer’s habits, hobbies, spending habits and values. Demographic explain
“who” your buyer is, while psychographics “why” they buy
The category working class for Django
would be between semi-working class & lower middle class because the
audience would be people in college, based in east London, living off the parent’s
money, may have a part time job which makes them in the semi-working class.
Geodemographic (Linked to location) - Geodemographic is the study of the
population and its characteristics, divided according to regions on a
geographical basis. This involves application of clustering techniques to group
statistically neighborhood and areas.
Age - We watched Django for our Unit 6, during watching this Gory
movie there were many gory violence scenes. Acknowledging that fact, the age
minimum would have to be 18+, anywhere from about 18 – 50 years.
The PG rating for the film is 18+
Target audience - Focus groups – This is where a group of people
are brought together to talk about something such as a new brand logo, or a
website redesign or a new layout for a magazine or newspaper. Their responses
will be recorded and then the information will be used to help the design
process.
We conducted a focus group to aid our
research in the movie Django. The responses were very beneficial which helped
us because we gathered relevant data.
Audience Theory - Audience Theory is what the audience thoughts are. there are
three different types of audience theory which are the effects model or the
hypodermic model, the uses and gratification model and last but not least,
reception theory. For Django I would say hypodermic because of the scenes in
it.
The hypodermic needle model is a theory
about audiences. The idea is that media messages are directly received and
accepted by the audience. The hypodermic
needle theory implied that mass media had a direct, immediate and powerful
effect on its audience.
Uses and Gratifications Theory tries to
explain why people consume different types of media and what they get from it.
It looks at how an audience will spend
time and energy finding media which will meet their needs.
Reception theory looks at how audiences
receive and interpret the media they consume. Stuart Hall has developed this
idea for media and communication studies.
The theory has two parts. The first is
concerned with encoding and decoding.
Effects Debates - There
are lots of debates about what effect media consumption has on its audience.
Some people argue that excessive
consumption of certain types of media, violent films and video games for
example, lead to people becoming more violent.
The Culmination Theory suggests that while
exposure to a single violent film or game is unlikely to cause someone to
become violent overnight but, long term, repeated exposure to violence is
likely to desensitise people to violence, both in media and in real life.
The Hypodermic Needle model suggests that
people will act based on what they have been told or shown. So, if people are
exposed to violence, they will be violent.
Effects of Exposure to explicit
sexual or violent content - in Django there was lots of exposure to explicit
sexual and violent content throughout the whole movie. These sexual and violent
content had a huge on impact on the audience viewer’s thoughts of racism in the
past.
Effects of advertising - Advertising
is perhaps the type of media most targeted at getting the preferred reading
from the people that view it. Adverts can have such an impact on their
audience, there are lots of rules about what can and can’t be shown and said on
an advert. There were a few effects
of advertising when it came to Django, this is because promoting a movie that
has such cruel and gory scenes that no one should ever have to watch or
experience could give out the wrong message. People might think that Quentin Tarantino
is promoting and paying lots of money to advertise Django on many different
platforms because he is a racist, which he isn’t. So when they were promoting
and advertise Django they had to be very very careful in how they do so.
Health Concerns - When talking about Django, a few health concerns occurred such
as racism, prejudice and a few other ones.
Dead pool
Psychographics - Psychographics is the study and classification of people
according to their attitudes aspirations, and other psychological criteria,
especially in market research. For Deadpool, I would say the target audience
are most likely to be C1-C2 which is lower middle class – skilled working
class. This is because the audience might be skilled manual workers, people in
college might be working part time in a field that they don’t see themselves
working full time in 10 years’ time, for example they are classed skilled
manual workers because they might have a part time job in retail. The rest of the audience might be C1 which is
lower middle class. This means they are supervisory or clerical, junior
managerial, administrative or professional.
Geodemographic - Geodemographic is the study of the population and its
characteristics, divided according to regions on a geographical basis. This
involves application of clustering techniques to group statistically
neighborhood and areas.
Age - Dead pool has been aged certified 15 in the UK. The target
audience for this movie would be both males and females based around the world,
aged 15 – 24 years old, in full time education, may have a part time job, their
favourite hobbies include watching movies (especially action and adventure
ones) and last but not least, a big fan of marvel movies.
Audience Theory – Audience Theory is
what the audience thoughts are. There are three different types of audience
theory which are the effects model or the hypodermic model, the uses and
gratification model and last but not least, reception theory. For dead pool,
would say hypodermic because of the scenes in it. For dead pool I would say it
is reception theory.
Effects of Exposure to explicit
sexual or violent content – In deadpool there wasn’t so much violence and gory
scene like there was in Django so the audience wouldn’t be affected like they
would in Django. Effects of advertising –
With dead pool there wouldn’t be any effects of advertising because it’s a
children/young adult movie so there wont be any bad things to say about it
whilst advertising.
Health Concerns So in other words deadpool isn’t as gory as
gory, nor there aren’t any sex scenes or racist parts in deadpool.
