Unit 6 - Task 2

Links & Inserts

Camera shot list

Research Evidence

Social Challenge TV show - BTEC L3 2017

Task 1 - Audience Response and Behaviour

Call of Duty: (3 Minute Vlog)

Audience theory;

Audience theory are 3 different types of theory which are the hypodermic model, the uses and gratification model and last but not least, the reception theory. Some people could say Call of Duty uses the gratification model because people play it for a certain reason and not necessarily for the actual violence. The reasons they might play call of duty vary such as playing this game for releasing stress, gaining some sort of pleasure from it, to kill time, to keep a high level status etc, there are many reasons why people may play call of duty.

Also, some people could also say Call of duty uses the hypodermic needle model. The Hypodermic Needle model suggests that people will act based on what they have been told or shown. So, if people are exposed to violence, they will be violent.  Furthermore they could say they’re injecting lots of influence to the persons head, leading them to actually be actual violent in real life. The fact they promote all this violence in adverts and on TV could lead people into buying the game and then lead to be actual violent in real life.

Passive or active consumption

Active consumption is when the audience will engage and discuss media messages that comes across to them and sometimes question media messages through life experiences. Passive consumption is when the audience doesn’t engage or question the media message but just accepts the message. So some people may not want to question the violence in the call of duty game but just accept it. I believe there or many passive consumption users, many people play shooting games such as call of duty but do not necessarily agree with the violence.

Responses

Negotiated - Negotiated responses is where the audience put their opinions and values towards the film or anything else. The audience will have a negotiation with themselves to allow them to accept the way in which the product or text is presented. Sometimes you may agree with some parts of the game and disagree with others.

Participatory - Participatory is a response is when the audience interacts and participates with the media they are looking at. An example of this is people are encouraged to comment from home and online on TV programs, News stories, Films and more. Social media had encouraged people to get more involved with media, such as using twitter and Facebook to comment on things such as blogs and comment sections.  

Oppositional- An oppositional response is when a person isn’t in the target audience will completely disagree with the product or message.  So for example a 30 year old may disagree with the game Call of Duty because they are not the target audience, therefor it wouldn’t appeal to them and interest them in anyway.

Preferred - Preferred means the specific meaning to an image is used widely in advertising. Some would say call of duty is widely advertised which is a bad decision. It is all over the TV always being advertised and always being shown on YouTube on adverts before the video starts.

Effect debate

Effects Debates - There are lots of debates about what effect media consumption has on its audience. Some people argue that excessive consumption of certain types of media, violent films and video games for example, lead to people becoming more violent. The Culmination Theory suggests that while exposure to a single violent film or game is unlikely to cause someone to become violent overnight but, long term, repeated exposure to violence is likely to desensitise people to violence, both in media and in real life. In other words just from playing call of duty for a short term time will not make them violent, whereas if that individual were to play it over a long term time it could potentially make them violent and put them in the wrong time.

Effects of Exposure to explicit sexual or violent content - Call of duty doesn’t have any sexual content in it whatsoever so therefor it wouldn’t have an impact on the audience other than the violent content impact. There are a lot of gory and bloody scenes in this game, especially the campaign missions. This could be really shocking and impact the younger audiences. Often, when young children see something on the TV they often believe it is true or alright to do, so if they are playing a shooting game where they kill and shoot lots of people, they could end up believing that is ok to do and put them in the wrong path. That is why most call of duty’s have a minimum age of 16.

Effects of advertising - Advertising is perhaps the type of media most targeted at getting the preferred reading from the people that view it. Adverts can have such an impact on their audience, there are lots of rules about what can and can’t be shown and said on an advert. There were quite a lot of issues some people may have experienced when watching these gory adverts, one of them being they do not want their child/children playing these violent games. The fact that they are actually promoting a shooting game which involves killing of other people is giving out the wrong message. Some might say that they are actually promoting that shooting and killing is alright to do. Whereas others are alright with it and accept the fact that it just a game and nothing further than that.

Health Concerns – in Call of duty, there were not so many health concerns, other than the fact it involves shooting and killing which could then influence young children that it is alright to shoot and kill.

Call of Duty – Questionnaire

Are you male or female?

How old are you?

Occupation?

Do you play Call of duty or have family that do?

Do you think the age limit is good? If not, what would you change the age limit to?

What were your first impressions of playing/watching the game ‘Call of Duty’?

How do you feel about the amount of violence and that etc?

If you had the power to change the amount of violence in the game play, would you and why?

Who would you recommend this game to?

Analysis

Call of Duty - Vlog

Task 2 - Double page spread

 

Task 1

Task 1: Media Products & their Audiences – Websites

The content for this website is a children’s entertainment website, the colour consists of many different colours such as black, white, green, red, purple, orange, turquoise and blue. The fonts are very basic and simple, the heading and the tab fonts are all the same which Calibri, and size 10/11pts. The heading is a bigger font size than everything which is obvious because it is the heading and needs to be the biggest so that it is eye catching and appealing.

The construction content of the website is very laid out well, the layout is quite simple and easy to navigate and map around. It got the heading tabs starting with sign in, following the other news website links such as Newsround, CBBC player, CBBC on TV. Then it has the search bar on the top right hand corner.

Below all of these it has to main 7 categories starting with Shows, Games, Quizzes, Watch, Join in, Topics and Newsround. Furthermore it has a big central image with a headline, then below this there are multiple other images with other sub headlines

This CBBC websites has many codes and conventions such as linguistic, visual, symbolic, genre and target audience.

Linguistic means the way the language is written for its purpose/audience. Furthermore, the mode of address which is the way the media talks to its audience. The four types of modes are 1^st person, 3rd person, formal and informal and last but not least, colloquial. In this case the language on CBBC’s website is informal and colloquial because of their target audience, their target audience are children which means therefor they cannot talk in formal as they most probably understand it. The actual BBC news brand is formal because it is a news brand website therefor they have to be formal. If they are informal they will lose a lot of their audience as readers want reliable formal sources.  Some of the headings are written in first person, second person and third person. This makes the website’s content very reliable and professional.

Most children nowadays understand informal and colloquial language as it easier to interpret and understand. You can tell the language is informal for example there was a text saying “Do u have what it takes to beat them?”.

CBBC’s visual consists of the page’s layout, images and colours.

This website layout is similar to any other website, it has the brands logo in the top left corner “BBC”. Then alongside the brand’s name it has drop down categories in two rows. Then beneath that they have 8 pictures with captions besides them, I believe the reason as to why this particular website has many images is because children love lots of pictures and little writing as this entertains them. They wouldn’t want to read a website with juts lots of text and minimal pictures. The images keep them entertained and engaged. The colour scheme is basic yet interactive and fun. The colour consists of green, pink, blue, orange and black.

The way in which this website is symbolized, is in a positive children’s manner. The use of content and use of colours suggest this. For example, the bright green red and pink colours are used which suggest happiness and children like these colours. Therefor the younger audience would appeal to this website more than they would to any other website. The use of colours is a good touch to the website because it is very eye appealing and connects to the younger audience at the same time.

The genre for this website is entertainment, this is because the audience would visit the website when they are bored and want to entertain themselves with entertainment such as kids cartoon programmes. As well as the website being entertainment, it could also be educational because there are a few programmes which teach things so the audience could learn from.

The target audience for this website are aged 6 – 14 years old, based anywhere in London. They are both male and female, are in full time education either in primary school or in secondary school. They do not get any income as they are to young so they get income from their parents. Hobbies would be watching cartoons, cbbc programmes and comics.

Questionnaire:

1. What is your age?
2. Gender?
3. Occupation?
4. Have you ever visited this website before? If yes why?
5. What were your first impressions of the website? Please comment
6. How easy was it to navigate around the website? Very easy, easy, not so easy, hard
7. What features stood out on the website and why?
8. What did you think of the layout and house style (including colours and font) and how useful was this?
9. What did you think of the written text (narrative) on the website? For example, “Will piper spill the beans in the next step?”
10. Who would you recommend the website to? Children/Parents/Occupations/Friends

Analysis 

Task 1

Django

 

Psychographics - The study and classification of people according to their attitudes aspirations, and other psychological criteria, especially in market research. Psychographics’ are kind of like demographics.

Psychographic information might be your buyer’s habits, hobbies, spending habits and values. Demographic explain “who” your buyer is, while psychographics “why” they buy

 

The category working class for Django would be between semi-working class & lower middle class because the audience would be people in college, based in east London, living off the parent’s money, may have a part time job which makes them in the semi-working class.

 

 

Geodemographic (Linked to location) - Geodemographic is the study of the population and its characteristics, divided according to regions on a geographical basis. This involves application of clustering techniques to group statistically neighborhood and areas.

 

 

Age - We watched Django for our Unit 6, during watching this Gory movie there were many gory violence scenes. Acknowledging that fact, the age minimum would have to be 18+, anywhere from about 18 – 50 years.

 

The PG rating for the film is 18+

 

Target audience - Focus groups – This is where a group of people are brought together to talk about something such as a new brand logo, or a website redesign or a new layout for a magazine or newspaper. Their responses will be recorded and then the information will be used to help the design process.

 

We conducted a focus group to aid our research in the movie Django. The responses were very beneficial which helped us because we gathered relevant data.

 

Audience Theory - Audience Theory is what the audience thoughts are. there are three different types of audience theory which are the effects model or the hypodermic model, the uses and gratification model and last but not least, reception theory. For Django I would say hypodermic because of the scenes in it.

 

The hypodermic needle model is a theory about audiences. The idea is that media messages are directly received and accepted by the audience.  The hypodermic needle theory implied that mass media had a direct, immediate and powerful effect on its audience.

Uses and Gratifications Theory tries to explain why people consume different types of media and what they get from it.

It looks at how an audience will spend time and energy finding media which will meet their needs.

Reception theory looks at how audiences receive and interpret the media they consume. Stuart Hall has developed this idea for media and communication studies.

The theory has two parts. The first is concerned with encoding and decoding.

 

 

Effects Debates - There are lots of debates about what effect media consumption has on its audience.

Some people argue that excessive consumption of certain types of media, violent films and video games for example, lead to people becoming more violent.

The Culmination Theory suggests that while exposure to a single violent film or game is unlikely to cause someone to become violent overnight but, long term, repeated exposure to violence is likely to desensitise people to violence, both in media and in real life.

The Hypodermic Needle model suggests that people will act based on what they have been told or shown. So, if people are exposed to violence, they will be violent. 

 

 

Effects of Exposure to explicit sexual or violent content - in Django there was lots of exposure to explicit sexual and violent content throughout the whole movie. These sexual and violent content had a huge on impact on the audience viewer’s thoughts of racism in the past.

 

 

Effects of advertising - Advertising is perhaps the type of media most targeted at getting the preferred reading from the people that view it. Adverts can have such an impact on their audience, there are lots of rules about what can and can’t be shown and said on an advert. There were a few effects of advertising when it came to Django, this is because promoting a movie that has such cruel and gory scenes that no one should ever have to watch or experience could give out the wrong message. People might think that Quentin Tarantino is promoting and paying lots of money to advertise Django on many different platforms because he is a racist, which he isn’t. So when they were promoting and advertise Django they had to be very very careful in how they do so.

 

Health Concerns - When talking about Django, a few health concerns occurred such as racism, prejudice and a few other ones.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Dead pool

 

Psychographics - Psychographics is the study and classification of people according to their attitudes aspirations, and other psychological criteria, especially in market research. For Deadpool, I would say the target audience are most likely to be C1-C2 which is lower middle class – skilled working class. This is because the audience might be skilled manual workers, people in college might be working part time in a field that they don’t see themselves working full time in 10 years’ time, for example they are classed skilled manual workers because they might have a part time job in retail.  The rest of the audience might be C1 which is lower middle class. This means they are supervisory or clerical, junior managerial, administrative or professional.

 

Geodemographic - Geodemographic is the study of the population and its characteristics, divided according to regions on a geographical basis. This involves application of clustering techniques to group statistically neighborhood and areas.

 

Age - Dead pool has been aged certified 15 in the UK. The target audience for this movie would be both males and females based around the world, aged 15 – 24 years old, in full time education, may have a part time job, their favourite hobbies include watching movies (especially action and adventure ones) and last but not least, a big fan of marvel movies.

 

 

Audience Theory – Audience Theory is what the audience thoughts are. There are three different types of audience theory which are the effects model or the hypodermic model, the uses and gratification model and last but not least, reception theory. For dead pool, would say hypodermic because of the scenes in it. For dead pool I would say it is reception theory.

 

Effects of Exposure to explicit sexual or violent content – In deadpool there wasn’t so much violence and gory scene like there was in Django so the audience wouldn’t be affected like they would in Django.  Effects of advertising – With dead pool there wouldn’t be any effects of advertising because it’s a children/young adult movie so there wont be any bad things to say about it whilst advertising.

Health Concerns  So in other words deadpool isn’t as gory as gory, nor there aren’t any sex scenes or racist parts in deadpool.

 

Task 1 - Audience Research

Task 1 - Audience research

Django

Psychographics:

The study and classification of people according to their attitudes aspirations, and other psychological criteria, especially in market research. Psychographics’ are kind of like demographics.

Psychographic information might be your buyer’s habits, hobbies, spending habits and values. Demographic explain “who” your buyer is, while psychographics “why” they buy

The category working class for Django would be between semi-working class & lower middle class because the audience would be people in college, based in east London, living off the parent’s money, may have a part time job which makes them in the semi-working class.

Geodemographic (Linked to location)

Geodemographic is the study of the population and its characteristics, divided according to regions on a geographical basis. This involves application of clustering techniques to group statistically neighborhood and areas.

Age

We watched Django for our Unit 6, during watching this Gory movie there were many gory violence scenes. Acknowledging that fact, the age minimum would have to be 18+, anywhere from about 18 – 50 years.

The PG rating for the film is 18+

Target audience

Focus groups – This is where a group of people are brought together to talk about something such as a new brand logo, or a website redesign or a new layout for a magazine or newspaper. Their responses will be recorded and then the information will be used to help the design process.

We conducted a focus group to aid our research in the movie Django. The responses were very beneficial which helped us because we gathered relevant data.

Deadpool

Psychographics

Psychographics is the study and classification of people according to their attitudes aspirations, and other psychological criteria, especially in market research. For Deadpool, I would say the target audience are most likely to be C1-C2 which is lower middle class – skilled working class. This is because the audience might be skilled manual workers, people in college might be working part time in a field that they don’t see themselves working full time in 10 years’ time, for example they are classed skilled manual workers because they might have a part time job in retail.  The rest of the audience might be C1 which is lower middle class. This means they are supervisory or clerical, junior managerial, administrative or professional.

Geodemographic

Geodemographic is the study of the population and its characteristics, divided according to regions on a geographical basis. This involves application of clustering techniques to group statistically neighborhood and areas.

Age

Dead pool has been aged certified 15 in the UK. The target audience for this movie would be both males and females based around the world, aged 15 – 24 years old, in full time education, may have a part time job, their favourite hobbies include watching movies (especially action and adventure ones) and last but not least, a big fan of marvel movies.

Evaluation

Our show social challenge went very well and was successful. Everyone played their part right and we really worked as productive team. The audience and tv liked the show as well in technical aspects. It ran for about 20 minutes which is just on time which is really good. 

I believe i did good for my role, which was being in control of the sound. My roles including fading the sound down for example fading the intro music down as the lights go up at the start of the show. My other role was to keep all the levels correct and not too high over wise it would make the sound very muffled in the recording. I also set the levels to the correct levels before the show started.

I have learnt so much from playing this role, this will be very beneficial in university. For example if we are doing work that involves sound i can use my knowledge learnt from college to help me. I went out of my comfort zone in this unit because at the start of the unit my role was camera but i thought i would broaden my horizons by going out my comfort zone and doing something completely different. Furthermore i ended up doing sound which i got training from. So this whole unit was very educational and beneficial at the same time. I really enjoyed it, it made me feel like we were in an actual tv studio doing professional work.

11/01/2016 - Change of role and meeting

I have changed my role of cameraman to sound mixer because i believe i could get a good high grade for cameraman already and want to widen my experience and skills by taking on the sound mixer role which i believe i would also do good in.

App and Equipment - Introduction

On the (enter date)   Tom and Tyler came to our class to show us how the use the (enter app name), how to use the equipment so when it comes to the real thing and we are actually filming show, we will know how to use everything.

We have had to learn how to use the (enter app name) due to the fact that our cameras went down. So now instead of using the camera's we are using a app called (enter app name) to substitute the cameras.


(Put pictures/videos on here) 

 

Social challenge run through - 03/01/2016

Yesterday on the 03/01/2016 we had a run through of our show Social Challenge. During this run through we went through all the things that are going to happen in our show. We set everything and moved all the equipment in the right places.